In the world of business, reputation is everything. And when things go wrong, it can be very illuminating and potentially damaging if an...

Having a social media presence is not just expected, it is a necessary channel to help grow the success of your brand. Here's why

If you want to truly stand out and tell your story, hiring a freelance copywriter is your next logical step. Here are 5 reasons why:

What’s the difference between marketing and communications. And does it matter?

My take on what ethical marketing actually means and a selection of companies doing it well.

How can your business make sure you’re making the most of your email marketing channel whilst we’re in lockdown limbo?

Whilst things are quiet, now is the time to prepare for the future. Here are 5 tips to help you optimise your 'About Us' page

To state the obvious ‘We’re living in unprecedented times’. In many ways it feels like the world has come to a grinding halt. Business...

Are you clear on your reason for being? Or are you too busy sell, sell, selling? Here are five top tips to help you boost your brand