Why hire a freelance copywriter?

As a small business owner, you have probably tackled all the copywriting tasks needed to get your business off the ground. It makes sense to do it yourself, right? Especially as there is so much information online about how to craft effective copy. However, if you want to truly stand out and tell your story, hiring a freelance copywriter is your next logical step.

Here are five reasons why it's worth considering hiring someone with copywriting skills:

1. It's a specialised skill

Copywriters live and breathe words. We have practised and learnt what makes good, persuasive and lively copy that helps to convert prospective customers into leads. Sure, most people can write, but a copywriter has specialised skills. Our training allows us to create professional, compelling and effective copy that captures your messaging and positions your brand in a positive light.

Good copywriting can generate leads and increase your sales. It can also make your business stand out for the right reasons.

2. Creating good copy takes time

Running your own small business inevitably means you are the office manager, CEO, accountant and marketing manager all rolled into one. There are only so many hours in the day and inevitably the things you enjoy least, will be the things that take time that you just don't have. If you don't love writing, then you will find it hard to find the time to commit to it.

If you're lucky enough to have a team around you, you may decide to pass on your website copy jobs, social media posts or blog writing to them. This can be daunting for someone who is unpractised in the art, and it will take your staff away from their core duties. Even mediocre copy can take time to create.

By outsourcing your copywriting projects to a freelancer, you can control the time and spend needed for specific projects. This allows your staff to do the jobs they were hired to do, whilst you concentrate on running your business.

3. Not everyone is good at writing compelling copy

As you will know, blog and content writing are a key part of any successful marketing strategy. However, not everyone enjoys writing. And not everyone has the skills for it. You could be, inadvertently, doing damage to your brand just through tone, phrasing, or grammatical errors. These are all things that will put customers off engaging further with your business. Copy for copy's sake is never a good strategy. By investing in high quality, useful and relevant writing, you will serve your customers, as well as boost your SEO.

Recognising your strong points and your weaknesses is a talent in itself. Hiring skilled individuals who are better than you at certain tasks is true leadership, and it will only push you and your business further to succeed.

4. You're missing what's important to your consumer

Often we find ourselves too close to the business, products, services or messaging that we've created. We are so immersed that we forget to take a step back. Sometimes it takes an 'outsider' to sit down with you and give you a more objective view, helping you untangle yourself from your everyday decisions and realise where there are gaps. Often the creative brief needed for an external copywriter will in itself reveal where improvements and clarity of message can be made.

5. We will make you sound human

As we all know, people do business with people. Effective copywriting will make your brand sound human. We get rid of the jargon and talk to your customers in plain English so that they instantly understand you. A copywriter can help you communicate persuasively and effectively whilst making sure your brand personality rings out through every chosen word. No one wants to do business with a robot.

I can help

I adore words. I feel safe with them and I enjoy the creative process of committing thoughts, visions and messages to screen and paper. Sifting through the pages of a thesaurus thrills me, as I feel it's a treasure trove of possibility. I remember being so excited when I received a pocket thesaurus in my stocking at Christmas at age nine. As you can see, I still have it! Not everyone loves being confronted by a blank page. Employ someone who relishes in it and together you'll achieve greatness.

If you need help with a copywriting project then do consider hiring a freelance copywriter. We can save you time and money and increase your engagement with your customers. Websites, landing pages, newsletters, email marketing, sales letters, print ads, social media posts - make sure you use every opportunity to communicate effectively by employing a freelance copywriter.

Take a look at some examples of my work and get in touch today to talk about your next copywriting project ellie@elliejanecomms.co.uk