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The importance of Crisis Communications in preserving brand reputation.
In the world of business, reputation is everything. And when things go wrong, it can be very illuminating and potentially damaging if an...

Ellie Weehuizen
Oct 7, 20243 min read
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What does a communication consultant do?
Back in 2019 when I decided to go it alone, I don't mind saying that I struggled to articulate what I actually wanted to focus on....

Ellie Weehuizen
Jan 3, 20243 min read
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Resilience is key: what I've learnt from two years of freelancing
Two years ago today I made the brave (and slightly foolish) decision to become a freelancer. I say foolish because I went at it full...

Ellie Weehuizen
Aug 10, 20216 min read
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The art of setting communications objectives
I know what you’re thinking – boring! And yes, as tasks go it might seem to be a bit of a dull topic. But it is a VITAL one.

Ellie Weehuizen
Oct 21, 20203 min read
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How much does a freelance communications or marketing consultant charge?
What does the average freelance communications consultant make?

Ellie Weehuizen
Jul 10, 20203 min read
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Why use social media to promote your business?
Having a social media presence is not just expected, it is a necessary channel to help grow the success of your brand. Here's why

Ellie Weehuizen
Jul 1, 20204 min read
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Why hire a freelance copywriter?
If you want to truly stand out and tell your story, hiring a freelance copywriter is your next logical step. Here are 5 reasons why:

Ellie Weehuizen
Jun 18, 20203 min read
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Communications and marketing: what’s the difference?
What’s the difference between marketing and communications. And does it matter?

Ellie Weehuizen
Jun 1, 20204 min read
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What is ethical marketing?
My take on what ethical marketing actually means and a selection of companies doing it well.

Ellie Weehuizen
May 22, 20204 min read
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Email marketing in lockdown: are you making the most of it?
How can your business make sure you’re making the most of your email marketing channel whilst we’re in lockdown limbo?

Ellie Weehuizen
May 15, 20203 min read
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Website housekeeping in lockdown: tips for optimising your About Us page
Whilst things are quiet, now is the time to prepare for the future. Here are 5 tips to help you optimise your 'About Us' page

Ellie Weehuizen
May 13, 20203 min read
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How to communicate in a crisis
To state the obvious ‘We’re living in unprecedented times’. In many ways it feels like the world has come to a grinding halt. Business...

Ellie Weehuizen
Apr 30, 20203 min read
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Big business must respond to meet consumers expectations on sustainability
A relatively small (yet growing) group of caring and forward thinking consumers are doing their best to live in the most sustainable way...

Ellie Weehuizen
Feb 17, 20203 min read
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Five tips to boost your brand
Are you clear on your reason for being? Or are you too busy sell, sell, selling? Here are five top tips to help you boost your brand

Ellie Weehuizen
Oct 11, 20193 min read
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